After the successful completion of the first Thriveal Lab experiment, we were ready to launch #2 – one based on the hypothesis that “there is a more intuitive way to present financial results that requires less accounting knowledge by business owners, and more transparently reflects the financial performance of the entity.” This post on the Thriveal blog describes the background for the experiment, and solicits accounting firm owners for the Experimental Team.

Alas, with changes to my schedule and to the Thriveal’s long-term strategy, we mutually decided to push pause on the experiment and mothball the Thriveal Lab for another day, proud of what we had created and its impact, perhaps to revisit at some time in the future. This experiment and The Experimental Framework are as relevant today, as they were in 2015, as accountants continue to search for ways to create new and better value for their customers.